13 mai 2018 ~ 0 Commentaire

Avon Brochure – Brief History

Avon Brochure - Brief History c0918-front-cover-dashboard

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Avon Products, Inc, known as Avon, founded by David H. McConnell in 1886 is a direct selling business in beauty, household, and personal care categories. Avon had annual earnings of $5.7 billion worldwide in 2016.

It’s the fifth-largest beauty firm as well as with 6.4 million representatives, is the second largest direct selling enterprise on earth (after Amway). Avon Products is a multi-level marketing firm. The company’s CEO is Jan Zijderveld, that had been appointed to the position in February 2018.

Avon sells products in over 100 countries. Brazil is the company’s largest market, passing the USA in 2010. Avon entered the marketplace in 1990. Direct selling was outlawed in China in 1998, which compelled Avon to market only through physical stores called Beauty Boutiques. The ban was lifted in 2001, and the company received a license for direct marketing in 2006.

88 percent of Avon’s 2013 revenue (around $10 billion) came from overseas markets.

Avon uses both door-to-door salespeople (« Avon ladies » primarily, as well as some guys) and brochures to advertise its goods. The first Avon lady was Persis Foster Eames Albee. Avon operates training centres for potential representatives. Some Avon training centers have a tiny retail section with skin care products, such as lotions, serums, makeup, and washes. Avon utilizes multi-level marketing to recruit sales representatives, who sell beauty products, jewelry, accessories and clothes.

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Avon agents are considered a different sales representatives running her or his own business. A Few of the brand-names used by the company include Avon, Avon Naturals, Skin-So-Soft and Mark. [citation needed] As stated by the U.S. government Avon has 5 million to 6 million sales representatives working in over 100 countries as of 2014. Avon and its subsidiaries have 40,000 to 50,000 employees, 6,000 of which have been in the USA.

Avon was an early member of the U.S. Direct Selling Association, which was set in 1910. The business left the association in 2014, saying that the trade group wasn’t paying enough attention to the business as a whole.

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