30 mars 2018 ~ 0 Commentaire

What is an Explainer Video Explainer Video Pricing

What is an Explainer Video Explainer Video Pricing Beezer%20animated%20explainer%20video.jpg?t=1521812696974&width=815&name=Beezer%20animated%20explainer%20video

Explainer Video Pricing

An « explainer movie » is a short video that gives you an introduction to or a summary of a subject.

An explainer video is a short animated movie which focuses on explaining a business idea in an easy, engaging and persuasive manner, by using a very clear and concise language; appealing and attractive visuals that quickly catch the viewer’s interest. It’s both educational and informational, generally it explains exactly what the business provides, how it can assist the consumers with their difficulty and why that product/service is the ideal choice in the market.

Characteristics

What makes these videos distinct from any other advertising video? Check their main characteristics out!

- Short: explainer videos are short and quite straightforward (no longer than 90 seconds on average).

- simple: they pass a simple and clear message by obeying the classical story construction of « what », « how » and « why ».

- Focused on the target market and their problems: these kinds of videos are created to satisfy the target audience’s requirements, so as to make them feel identified with the company’s proposal.

- Top quality: to get the very best marketing results, these videos need to have the highest quality in order to make the business stick out from the competition.

- Animated personalities: explainer videos generally use animated characters to provide an enjoyable touch that generates a strong relation to the target market.

- Branding colours: they generally utilize the look & feel of their brand’s identity to be able to spawn solid brand recognition.

- Music: explainer videos have music and sound effects that set the mood to tell a specific story and help boost engagement.

- Professional voice-over: These videos are featured with a professional voiceover artist which reveal what is being displayed on screen.

Benefits Of An Explainer Video

Now that we understand what an explainer movie is and what their main features are, the question is: how can it help you market your company? We’ve compiled 4 great benefits they need for improving your marketing strategy. Check these out!

1: Describe your business idea in just a matter of moments – Explainer videos are excellent to explain your business idea in just a couple seconds, they function flawlessly to quickly grab your audience’s attention. By putting an explainer video above the fold in your site, you can raise the average visit time by two minutes!

2: Boost your online visibility – Thus, if you make your visitors stay longer on your own webpage, it’s widely appreciated by Google (or some other search engine), contemplating it as of curiosity and will rank it higher. Also, video articles provides you the chance to be on YouTube, the 2nd largest engine as well as the 3rd biggest social networking site on the internet.

3: Increase conversions – Explainer movies are extremely catchy, attractive and persuasive, and they invite people to continue watching. Individuals can understand exactly what you do at a fast, easy, informative and fun manner. This is essential to begin growing your conversion rates. Only for you to get a notion, an explainer video can grow conversions by 20% on average!

4. Build brand awareness – If you use the colors of your brand to the landscape and background of your movie, the audiences will know that your company is the one behind this proposal. Additionally, if you personalize the characters of this video according to your intended audience’s style, look, age, etc. you’ll generate a powerful emotional bond together. All this helps a lot to construct brand awareness and drive confidence towards your organization.

So, if you consider the main features of these videos, you can see they can help you through every phase of the sales funnel: awareness, consideration and conclusion. It all depends on the message that you want to transmit and what sort of « action » you want to create from your target audience. Do not miss the opportunity to use such a great cost-effective advertising tool!

Product Explainer Video

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